“Our user group extends from marketing program assistants through to our CEO, so the influence can inform tactical to strategic decision-making. Most of the dashboard metrics are […]
Continuing industry shifts impact all media companies’ operations, distribution, consumer marketing, advertising performance, supply chains, content protection, and more. As choices for media consumption expand over print, broadband and mobile channels, providers, content creators and aggregators all must keep their business strategies aligned with the latest media delivery technologies.
Discover why more than 300 media providers worldwide have turned to QlikView to overcome their Business Intelligence (BI) challenges and improve their performance.
Media companies operate with segregated business units and systems that lack data interoperability, either from prior IT investments or M&A activity. QlikView enables critical business intelligence visibility into systems across business units and external data sources, which improves capabilities to adapt rapidly to media industry and enterprise changes, capture revenue opportunities, and reduce operational costs.